Online Business Manager & Thought Partner

I help women in wellness with 6–7 figure businesses get organized and streamlined, take the admin off their plates, and create more space to focus on what truly matters: creating and growing.

You’ve built the business and you have the revenue, but you’re also working nonstop and still taking care of the nitty gritty.

Somehow you are managing the team members, keeping projects moving, coordinating launches, maintaining systems, answering client emails , along with all the other little things that somehow still end up on your plate.

If this sounds like you, we need to talk. Because freeing up busy women’s plates is what I love to you.

Hi, I’m Julie-Roxane.

I’ve spent the last 7 years working behind the scenes of online businesses, and what I’ve found is that I really love the how we go from “Here’s what I want to create” to “Here’s the finished product”. I thrive in the land of mapping, planning and executing sustainably - aka everything in the realm of “Okay, now how the hell do we actually make this happen?”

I’m naturally wired to see the small moving pieces, figure out what’s missing, organize the chaos and get things moving.

I also understand the businesses I work with. I specialize in supporting women in wellness, so I’m familiar with the particular mix of services, programs, launches, teams, clients and big ideas that often make up these businesses.

The unique piece I bring to this space, is that before being an OBM, I am first and foremost a client of the kind of business that you run. As your target audience, I actually know and track what your clients are looking for.

My goal to help you create enough structure and support that your business can evolve without requiring more and more of you.

You’ve built the business. Now you need support that can grow with it.

Getting to 6 or 7 figures is no small thing. But the business that got you here isn’t necessarily the business that will get you where you want to go next.

As things grow, there are more people, more projects, more offers, more systems and more moving pieces to keep track of. And if you’re still the person connecting all those dots, answering every question and making sure everything actually gets done, it can start to feel like you’ve created yourself a very successful job.

And you know the answer is not to do more, because likely you don’t have more time.

You need more of the right things to be handled by someone else.

That’s where I come in.

I’m here to hold the operational pieces with you.

As your Online Business Manager and thought partner, I get to know your business well enough to understand not just what needs to be done, but why it needs to be done and how it fits into the bigger picture.

You can bring me an idea, a problem, a launch, a team issue, or a pile of things you’ve been meaning to get around to, and we’ll figure out what needs to happen from there.

I’ll help you prioritize, create a plan, manage the moving pieces and make sure things actually get into execution.

And because I work with a highly trained US-based VA, you get hands-on support for the admin and implementation work, too.

You get the strategic brain, the operational oversight, and the hands to actually get it done - all without having to manage another person yourself.

So… what do we actually do?

The answer is: it depends on what your business needs.

Operations & Systems

We’ll look at how your business is currently running, find the places where things are unnecessarily complicated or falling through the cracks, and create systems and processes that make things easier for you and your team. I have experience with Kajabi, Shopify, Squarespace, Active Campaign, AddEvent, Circle, Substack, Kit and more.

Team Management

You shouldn’t have to be the person everyone goes to for every little question. I can help manage your team, keep priorities clear, follow up on projects and make sure everyone knows what they’re responsible for.

Launch & Project Management

Have a launch coming up? A new offer? A big project that currently exists mostly in your head? I’ll help turn the idea into a plan, coordinate the people involved and keep everything moving through to completion.

Strategic Thought Partnership

Sometimes you don’t need someone to do something for you, you need someone to think it through with you. I’ll be another brain in the business when you’re working through decisions, solving problems, planning what’s next or trying to figure out why something isn’t working.

Admin & Implementation

My VA handles the hands-on work that keeps the business moving, from inbox and email support to scheduling, uploads, backend updates, customer support and all the other details that don’t need to be taking up your time.

AI & Automation

I’ll also look for opportunities to streamline the way you work, whether that means improving a process, automating something repetitive or figuring out where AI can genuinely make your team’s lives easier.

You get a team, without having to manage one.

One of the biggest reasons I’ve structured my support this way is because you don’t need another person to manage.

When you work with me, I’m your main point of contact. I hold the bigger picture, manage the operational side of the work and oversee what my VA is handling behind the scenes.

That means you don’t have to hire a VA, train her, answer her questions, figure out what she should be working on, and then do the same thing with your OBM.

You hand it over to me, and we take it from there.

This is for you if…

  • You’re a woman in the wellness space who has built a 6–7 figure business and you’re ready for the business to feel a less dependent on you.

  • You probably have a team already, but you’re still the person holding a lot of the context.

  • You’re tired of being the bottleneck when projects need to move forward, and you’re spending more time managing the business than actually doing the work you love.

  • You want to scale, but you don’t want every stage of the process to mean adding more complexity, more people and more work to your plate.

  • You want someone who can think strategically with you and actually execute.

  • And you’re ready to hand over more than individual tasks, you’re ready for someone else to take ownership of some of the things you’ve been carrying.

The whole point is to get you out of the weeds.

I don’t want to simply make your to-do list a little shorter.

I want to create enough support around you that you can spend more of your time doing the things that actually require you.

Creating the next thing.

Working with your clients.

Growing the business.

Thinking about where you want to go next.

But also being with your loved ones, having time to recharge during the week, taking care of what matters outside of your business and your work.

And, ideally, taking a few days off without wondering what is going to fall apart while you’re gone.

My goal is to get you to a place where you don’t have to personally hold every piece of your business together.

How my packages work:

Ongoing retainer packages start at $2000 for 15 hours/month of my strategic support, team management and operations, as well as 15 hours/ month of my highly trained VA's implementation support.

I’m all about the profitability in your business and have found that this package is the most cost effective way for you to have the holistic back-end support you need to scale – without paying for and managing multiple support providers and specialists or needing to spend your time finding, hiring, and training new team members.

Does this feel like what you’ve been looking for? I’m excited to learn about your business.

If you’re running a 6–7 figure wellness business and know you’re ready for more support behind the scenes, let’s talk.

We’ll look at what’s happening in your business, where you’re feeling stretched, and what kind of support would actually make a difference.

I’d love to see how I can help you.